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No Rule on How to Write

I see that Computer Weekly has run my column on social media and the public sector:

"The great Ernest Hemingway once said: "There is no rule on how to write. Sometimes it comes easily and perfectly; sometimes it's like drilling rock and then blasting it out with charges", so when it comes to finding a really good read, local government publications can normally be found somewhere near the bottom of any bedtime book choice. Not that town halls don't try very hard to reach out to the public in every conceivable way but by its very nature, even the brightest and most positive news stories from the public sector rarely attract the traffic they might deserve.

Most lately, you may have seen on the BBC Politics Show, criticism surrounding Brighton and Hove City Council, which advertised for a new social media officer with "expertise" on both Facebook and Twitter at a time when other staff are facing pay cuts. The council offered the reason for this appointment as: "Increasing visibility, building our brand and learning about our audiences by utilising social media."

Read on....

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