Rise of 'HomoiPodi' challenges IT, says Gartner

According to the Gartner analysts, there's a wide assortment of major forces that will have the potential to disrupt markets and create new opportunities. Here are four of them: Global micro business: large numbers of low income individuals are set to become "consumers" in emerging economies.

Each year, India adds 20-30 million consumers enabled by mobile handsets. Green field business: as the business application technologies of the Internet era mature and integrate and far more effective business operating models become possible. (i.e. JetBlue, Tesco, ING Direct, Salesforce.com). Proactive transparency technology: foisting transparency on companies faster than most management cultures can adjust. Design innovation: Combining aesthetic design with IT will be a major source of customer value and market disruption over the coming decades as the Apple iPod example has demonstrated. Another major takeaway for IT leaders is that they'll need to be ready for the demands of an advanced generation of customers, aka HomoiPodi, who are raised on PlaySation, weaned on iPods and socialized via instant and text messaging are perfectly at home with the Web, e-mail, and mobile technology. This new breed of executive will not understand the long implementation and delivery cycles imposed by IT legacy architectures. [via Moreover - ZDNet]

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