The Hughtrain

Why do we buy iPods or Harley Davidson motorcycles? "The primary job of an advertiser is not to communicate benefit, but to communicate conviction."

The "Hughtrain" is a must read Weblog: "It’s no longer just enough for people to believe that your product does what it says on the label. They want to believe in you and what you do. And they’ll go elsewhere if they don’t."


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